Push notifications are a great advertising format. It’s highly converting, flexible, responsive to optimization, and can bring huge ROI if you know how to do it right.
Before launching a campaign
So, you’re ready to get started. What should you begin with?
#1 Choosing the pricing model
What pricing model should I choose — CPC or CPM?
What model works best for testing?
When is it the time to go from CPC to CPM?
So, let’s assume you have no issues with finding an offer and creating a Push campaign in the PropellerAds’ Self-Serve platform. The first step that can be somewhat dubious is choosing the right pricing model. Let’s get to that first thing.
In PropellerAds, you can choose either CPC or CPM.
So, what should it be?
We recommend starting with CPC to test your offers. In this case, we can guarantee the cost of your traffic. With CPM, there is no such opportunity.
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